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What is Slow Fashion?

Posted by Kelly Campbell on

The last few years a wave of change has been sweeping through the fashion industry, fueled by the global affect on the planet, people and animals, the fashion industry started to take notice. An increasing number of brands are rejecting the principles of Fast Fashion, as a more sustainable approach to making clothes comes back to the forefront. The Slow Fashion movement is here, but what is Slow Fashion?

The beginnings of Slow Fashion

Slow Fashion is an awareness and approach to fashion, which considers the processes and resources required to make clothing, particularly focusing on sustainability. It involves buying better-quality garments that will last for longer and values fair treatment of people, animals and the planet.

The term Slow Fashion came about quite organically. It was coined by Kate Fletcher following the phenomena of the slow food movement.  As with the slow food movement, Fletcher saw a need for a slower pace in the fashion industry.

Slow Fashion opposes the fast fashion model.  Seeing that H&M burns about 12 tonnes of unsold garments per year, Slow Fashion is absolutely a must.  

Slow Fashion becomes a Movement

Pre-industrial revolution, garments were locally sourced and produced. People would buy durable clothing that could serve them for a long time, or make their own from the textiles and resources available to them.  Clothing reflected the place and culture of the people wearing them.

Modern day Slow Fashion has seen some of these old ways come back into the picture. It encourages us to buy fewer garments at higher quality, made from more sustainable processes.  It also puts emphasis on the art of clothes making and celebrates the skills of the craftspeople who make them.

A Commitment to Slow Fashion

At C'est Sera we have always been about the local.  Focusing on Canadian + European lines that match our core ethics, we have bring you brands that are:

  • Made from high quality, sustainable materials
  • Local and Canadian designers + production
  • Ethically and traceable production for overseas
  • Boutique brands that support slow fashion production
  • Trunk Shows and Pop Up events with a made to order program