Everyone Needs a Hero :: The Key to Building a Better Wardrobe

Kelly Campbell Duguid

In a world of fast fashion and fleeting trends, it's time to rethink the way we build our wardrobes. Welcome to the era of the wardrobe hero, a concept that not only simplifies your daily outfit choices but also helps you make sustainable, cost-effective fashion choices. The hero piece comes into play when you have curated your essential wardrobe and are looking to maximize your looks. 

Let's dive into how to create a wardrobe that's not just stylish but also eco-conscious, and smart spending friendly ...

Inspired by Viola Desmond

Kelly Campbell Duguid

famous Canadian black women

Viola Desmond

A Girl Like None Other

Her 1946 criminal prosecution for daring to violate racial segregation in a Nova Scotia theatre marked a watershed moment for civil rights and social justice in the province and in Canada

A toast to the game-changers, the culture makers, the stereo-type smashers and the boy club crashers.

Canada has a rich history of remarkable women whose achievements have brought about positive change both at home and internationally. These trailblazers are an inspiration to be yourself; hold true to your vision; and embrace who you are. 

 

Viola Desmond: Desmond’s car broke down...

Modern Textiles

Kelly Campbell Duguid
Japan + Scandinavian = Japandi
Interior design meets C'est Sera + Kelly Wollf
I have been lusting after the Japanese rustic minimalist aesthetic and have always been attracted to Scandinavian functionality. Plus, you guessed it, both design aesthetics rely on a lot of 100% natural fibres. Many interior designers speak of these two influences in terms of storage solutions, colour palettes and furniture. But, what about clothing design?

Yes Please To The Sleeve

Kelly Campbell Duguid
Yes Please To The Sleeve!
It isn't because I had been watching Bridgerton that I fell in love with sleeves. I started showing the bishop sleeve in my Kelly Wollf collection last spring, Iris Setlakwe showed bishop sleeves in this past fall collection and our European collections have been showcasing the sleeve since early last spring.
This Spring season I'm in love love love!
types of sleeves
There are so many sleeve details and types to fall in love with. All our collections are...

Making A Habit of Local

Kelly Campbell Duguid
How to shop local in Edmonton

I love the Autumn. Warm days that spiral into cool nights. The tapestry of yellow and rust that tells me the Earth is getting ready for a Winter's rest. The moose are ambling through my acreage and they are absolutely stunning and a sign that Autumn is truly here. Animals in the wild instinctively get ready for the season's change. I think we need to do it as well.

In the spirit of change and not waiting for 2021 New Year's resolutions, I have been thinking of habits. Good habits and bad habits. My quick research says that it takes 21 days to make a habit and 90 days to make it a permanent lifestyle change.

It will be January 1, 2021 in 93 more sleeps. So I am committing to make the habit of shopping local. As much local  ...