Our Story

"which ones go with this dress, the red suede or black patent?"

It all started years ago when I was a young girl who was the fashion consultant every morning for my mother. It was a delightful way to start my love of clothing and shoes midst high heels, wedges, designer flats, boots, skirts, suits and blouses. I believed that 100's of pairs of shoes and two full closets were perfectly normal and soon began to curate my own collection. 

Kelly Wollf Boutique opened July 1, 2000 as C'est Sera Boutique, the shoe department soon followed in 2002.  In February 2017 C'est Sera morphed into Kelly Wollf to carry the namesake of our own brand and create a mascot of sorts for people who love fashion and creatively put together the looks for their lives!  We are experts in creating wardrobes and outfits that match who the customer is (or maybe wants to be!) The wolf of Kelly Wollf is mysterious, playful, sexy and strong. 

I still pick out all the footwear and clothing for the stores and we now carry over 200 styles of footwear and 1000's of clothing!  It's my passion! I have traveled all over the world and I wanted to bring an international flavour to my home town, Edmonton.  With a focus on Canadian designers (including my own Kelly Wollf brand), I have curated an interesting and dynamic selection of clothing and footwear for the people of Edmonton to shop from right here in our amazing city.

I also have amazing and wonderful people around me.... My team is 15 humans, 1 Scotsman, and 3 dogs.  Of course, then there's my mother! But THAT'S another story!


Kelly Wollf + C'est Sera Boutique (men's, ladies and children's fashions, footwear, accessories, jewelry) opened July 1, 2000 and is located at 8239 104 Street Edmonton. 

Kelly Wollf Londonderry Mall opened August 22, 2017 and is located at unit 164A, Londonderry Mall 66 Street & 137 Avenue. 

You can always reach us at thepack@kellywollf.com

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