Once upon a time, a girl and her sister fantasized of opening their own shop. One day, the girl went to a store and bought a few new necklaces. She took these necklaces apart and piece by piece, put them back together again to create brand new designs of her own.
The girl realized she had a talent and banded together with her sister to make a dream a reality. Creative Daydreamers was forged by the hands of Michelle Choy and her sister, bringing card-making and handmade jewelry together – their love for creativity shared with the world. Not long afterwards, the dream was further refined by Michelle to brave the world on her own. Taking the “elle” and “C” from Michelle’s first and last name, gave rise to the Elsie Grey brand we know today.